E.piphany, Inc. Selects Hoover's, Inc. For Integration With E.piphany E.6 Sales Software

FOR IMMEDIATE RELEASE

AUSTIN, TEXAS - March 19, 2002 - Hoover's, Inc. (Nasdaq: HOOV), a leading provider of business information, today announced an alliance with E.piphany, Inc. (Nasdaq: EPNY), a leading provider of customer relationship management (CRM) software. As a part of the agreement, E.piphany will integrate company information from Hoover's Online (www.hoovers.com) into E.piphany Sales, a part of E.piphany E.6, a complete suite of Smart CRM applications announced today in a separate news release.

As part of its commitment to delivering relevant and real-time information to sales organizations, E.piphany has made basic Hoover's Company Information on thousands of public and private enterprises worldwide directly available to clients using E.piphany Sales Software. In addition, E.piphany clients who are also Hoover's Online subscribers have the option to integrate premium Hoover's Company Information into their desktops in XML (Extensible Markup Language) format.

"Providing E.piphany Sales with the most reliable, up-to-date corporate information from Hoover's allows sales professionals to quickly and intelligently substantiate sales leads," said Carl Shepherd, Hoover's executive vice president of corporate strategy and development. "While E.piphany clients gain insight into their customers and customers' products, Hoover's gains an additional method of generating leads for the sale of its enterprise-wide subscriptions to the Hoover's Online service."

"Hoover's Company Information enhances E.piphany Sales by making sales professionals more informed and intelligent as they approach each selling opportunity," said David Winter, senior vice president of worldwide business development for E.piphany. "The integration of reliable and current corporate information, coupled with real-time intelligence, gives sales professionals the tools they need to better manage and prioritize opportunities throughout the sales process, from lead capture through closing."

E.piphany provides CRM products and services for companies in the retail, financial services, communications, technology and travel industries, including more than 35 percent of the Fortune 100. Market research firm Cahners In-Stat Group estimates total worldwide CRM application revenue will reach $9.4 billion by the end of 2002 and will increase to $30.6 billion by 2005.

About Hoover's, Inc.

Hoover's, Inc. (Nasdaq: HOOV) is a leading provider of business information. Hoover's publishes authoritative information on public and private companies worldwide, and provides industry and market intelligence. This information, along with advanced searching tools, is available through Hoover's Online (www.hoovers.com), the company's premier online service that helps sales, marketing, recruiting and business development professionals and senior-level executives get the global intelligence they need to grow their businesses. Hoover's business information is also available through corporate intranets and distribution agreements with licensees, as well as via print and CD-ROM products from Hoover's Business Press. Hoover's investors include AOL Time Warner (NYSE: AOL), Media General (NYSE: MEG), and Knowledge Universe, through its Knowledge Net Holdings and Nextera Enterprises (Nasdaq: NXRA) units. Hoover's is headquartered in Austin, Texas, and has offices in New York City and San Francisco.

About E.piphany

E.piphany provides Smart CRM solutions for the largest global enterprises. The company's integrated CRM suite is driven by real-time intelligence to enable global businesses to better understand their customers and take the optimal action to improve customer satisfaction, increase revenue and reduce costs. The company's CRM system is built on the industry's most advanced, Web-based CRM platform, reand easy deployment and adoption. Leading companies including more than 35% of the Fortune 100 use E.piphany products to enhance their customers' experience, enable organizational effectiveness and drive value. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout the U.S., Europe and Asia Pacific.

E.piphany, E.6, Smart CRM, ActivePath and the E.piphany logo are trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain forward-looking statements relating to future events or results that involve risks and uncertainties, including statements regarding the expected benefits of strategic relationships, future services and new products. Among the important factors which could cause actual results of Hoover's to differ materially from those in the forward-looking statements are the market demand and acceptance of new and enhanced services, the success of new features and tools from Hoover's Online, the retention of subscribers and customers, ability to attract new subscribers and customers, competition, economic conditions specific to the Internet, as well as general economic and market conditions and other factors described in Hoover's reports and documents filed from time to time with the Securities and Exchange Commission, including its prospectus and recent 10-K and 10-Q filings.

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