Hoover's Partners With TVEyes Inc. To Add Broadcast Monitoring To Hoover's Intelligence Monitor

FOR IMMEDIATE RELEASE

Competitive Intelligence And Media Monitoring Service Now Monitors Broadcast, Print And Web Content

Reston, VA - January 23, 2001 - Hoover's Media Technologies (HMT), a subsidiary of Hoover's, Inc. (Nasdaq: HOOV), a leading provider of online business information, tools, and content integration and syndication technology, today announced a partnership with TVEyes Inc. (www.tveyes.com), a provider of real-time television alerts and broadcast monitoring. This partnership will enable subscribers to Hoover's Intelligence Monitor, HMT's powerful new competitive intelligence and media-monitoring service, to monitor 32 U.S. and Canadian broadcast channels and cable networks for information about the companies, people, products, trends and issues that are important to them.

Hoover's Intelligence Monitor is a subscription service that enables businesspeople to monitor thousands of newswires, newspapers and magazines, Web sites, and now broadcast and cable outlets for mentions of the topics that are important to them.

"The inclusion of TVEyes' broadcast and cable content extends the ability of Hoover's Intelligence Monitor to uncover useful information for our clients," said Michael Gallagher, Vice President of Sales & Marketing for HMT. "The depth and quality of TVEyes' content was a key factor in our decision to partner with them."

"We're extremely excited about teaming up with Hoover's to provide TVEyes' proprietary television search and InstantAlerts capability to subscribers of Hoover's Intelligence Monitor," said David Ives, President and CEO of TVEyes. "Our partnership with Hoover's underscores the importance of television news, commentary, and market buzz in providing time-sensitive information and shaping opinion in the corporate world."

Organizations interested in learning more about Hoover's Intelligence Monitor, including how to sign up for a free two-week trial, should visit http://hmt.hoovers.com/enterprise, or e-mail intellmonitor@hoovers.com, or call (800) 231-8219.

About Hoover's, Inc.

Hoover's, Inc. (Nasdaq: HOOV) provides online business information, tools, and content integration and syndication technology to help businesspeople get their jobs done. Hoover's information is available through the company's destination sites Hoover's Online and Hoover's Online U.K. (www.hoovers.com and www.hoovers.co.uk), through syndication and co-branding agreements with more than 30 other online services, and through customized applications developed for enterprise information portals, corporate intranets and business-to-business vertical and content sites. Hoover's investors include AOL Time Warner (NYSE: AOL), Media General (AMEX: MEG.A), NBC -- a unit of General Electric (NYSE: GE), and Knowledge Universe, through its Knowledge Net Holdings and Nextera Enterprises (Nasdaq: NXRA) units. Hoover's is headquartered in Austin, TX, and has offices in Linthicum, MD; London; New York City; Reston, VA; and San Francisco.

About TVEyes Inc.

TVEyes Inc. provides real-time television alerts to Internet and wireless users and television viewers through its proprietary InstantAlerts technology. The TVEyes family of information solutions facilitates media convergence by providing users with instantaneous awareness of and access to keyword-based television content as it occurs, regardless of where the user is at the time. TVEyes' real-time alerts are deliverable by email, instant messaging, wireless messaging, or TV on-screen messaging and afford corporations and individuals the ability to keep abreast of breaking news, information, and the latest buzz on topics of specific interest to them, as it happens - from business and finance to entertainment, sports, and shopping. TVEyes' custom solutions are incorporated into products and services provided by leading content providers, information aggregators, broadcasters, cable and direct-television service providers, advertisers, media monitors, and major financial-service firms.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain forward-looking statements relating to future events or results that involve risks and uncertainties, including statements regarding the expected benefits of strategic relationships, future services and new products. Among the important factors which could cause actual results of Hoover's to differ materially from those in the forward-looking statements are the market demand and acceptance of new and enhanced services, the success of new features and tools from Hoover's Online and Hoover's Media Technologies, the retention of subscribers and customers, ability to attract new subscribers and customers, competition, economic conditions specific to the Internet, as well as general economic and market conditions and other factors described in Hoover's reports and documents filed from time to time with the Securities and Exchange Commission, including its prospectus and recent 10-K and 10-Q filings.

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