Hoover's Announces Free Webinar - "Stop Profit Erosion: Deliver On Your Value Promise"

FOR IMMEDIATE RELEASE

Hoover's Teams With Prime Resource Group To Bridge The Value Gap

AUSTIN, TEXAS (April 24, 2008) - Hoover's, Inc. (www.hoovers.com) today announced the next segment of its ongoing free Webinar series, Stop Profit Erosion: Deliver on Your Value Promise, presented in conjunction with sales performance experts Prime Resource Group (www.primeresource.com). The Webinar, presented by Jeff Thull, notable strategist and CEO of Prime Resource Group, will provide valuable insight into one of the major disconnects facing organizations today: the Value Gap - the gap between the value that products and services are designed to deliver and the value that customers are willing to pay for.

To register for the free Webinar, click here.

During the Webinar, participants will benefit from Thull's proven concepts for executives, senior management and seasoned sales professionals to improve their market strength by ensuring they are able to bridge the Value Gap. The session will reveal:

• How invisible and unquantified value creates costly Value Gaps.
• How to convert value propositions into unique and compelling value.
• How to stop profit erosion during eleventh-hour price negotiations.
• How to eliminate the five barriers to getting paid for the value you create.
• How to create solutions that will close the Value Gap.

Furthermore, the Webinar will provide an interactive platform for attendees to ask questions of leading industry experts.

"Translating high-value products into bottom-line profitability is a key challenge for every executive," said Tim Walker, Hoover's industry expert and Webinar moderator. "This Webinar will arm executives and sales professionals with the know-how they need to turn around downward trends in eroding customer bases and lost opportunities by helping them clarify and quantify the value they provide."

Webinar Details:
Title: Stop Profit Erosion - Deliver on Your Value Promise
Date: Wednesday, April 30, 2008
Time: 12:00-1:00 p.m. EST

About Hoover's, Inc.

Hoover's, a D&B company, provides its customers the fastest path to business with insightful information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover's unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's (http://www.hoovers.com), the company's premier online service. Hoover's is headquartered in Austin, Texas.

About Prime Resource Group

Prime Resource Group drives sales and marketing performance for individuals and organizations involved in complex sales. From strategic solutions to tactical sales training, from field implementation to the deployment of complex sales solutions and product launches, Prime Resource Group will help you build customized systems, skills and disciplines to create and capture strategic value and connect your solutions to your customer's business drivers. Your organization will be equipped to acquire, expand and retain long-term, profitable customer relationships. See www.primeresource.com or call 763-473-7529.

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