The Big Game Central
The Business of Super Bowl Ads
The Super Bowl is as much a championship for advertising as it is for football. Big companies like Pepsi and FedEx spend millions to reinforce established brands, while upstarts like Salesgenie.com or GoDaddy try to gain brand recognition with controversial or aggressive Super Bowl ads. Whether...
In the world of sports, I sure do love a good underdog. Few things are more satisfying than David giving Goliath the smackdown, unless of course you're a foam-finger waving fan of the big guy.
Read MoreWatching the Super Bowl on digital TV/HDTV
Sales of digital TV sets and HDTV equipment traditionally spike in the month before the Super Bowl, and during the year-end holidays.
A Super Bowl full of beer for Anheuser-Busch
No, the stadium isn't going to be filled with screaming fans for Super Bowl XLII this Sunday. It's going to be filled to the rim with beer.
Read MoreSuper Bowl XLII looms large in business and culture - and oh, by the way, in sport.
Probably there's a recent transplant to the U.S. from Japan or Hungary for whom that's a real question. For the rest of the country, sports fans or not, the answer is becoming increasingly obvious...
Read MoreRetailers sack fans' wallets during Super Bowl fever
I don't know who's more excited for the Super Bowl next Sunday between the New England Patriots and the New York Giants - the fans or the retailers.
Read MoreWill Uncle Sam take down his opponent at Sunday's Super Bowl game?
What better place to launch a new power play in the war on drugs than the Super Bowl?
Read MoreWatch Commercials from Super Bowl XLII
Super Bowl XLII Advertisers
Click on the link below to find out more about each company advertising in Super Bowl XLII:
- Anheuser-Busch
- Audi of America
- Bridgestone
- Careerbuilder.com
- Cars.com
- Coca Cola
- Dell
- FedEx
- Frito-Lay
- Garmin
- Gatorade
- GM
- GoDaddy.com
- Hershey
- Hyundai Motor America
- Kraft Foods
- NFL
- Paramount Pictures
- Pepsi
- Procter and Gamble
- Salesgenie.com
- Sony Pictures
- The White House Office of National Drug Control Policy
- T-Mobile
- Toyota
- Under Armour
- Unilever
- Universal Pictures
- Victoria's Secret
- Walt Disney