Business Intelligence Provider Hoover's Releases Latest Edition Of The Hoover's Index Of The Top 1,000 Most Searched Companies

FOR IMMEDIATE RELEASE

AUSTIN, TEXAS (January 10, 2008) - Hoover's, Inc. (www.hoovers.com) today announced the latest edition of The Hoover's Index, a free, proprietary monthly index of the leading public and private companies, non-profits, and associations which represent the brand leaders, up-and-comers and "buzz" creators driving the U.S. and international economies.

"This latest edition of The Hoover's Index includes a number of companies that have never placed on the Index before," said Tim Walker, Hoover's industry expert. "The news behind the biggest movers on this latest list runs the gamut from IPOs and pro football simulcasting negotiations, to mergers and acquisitions involving big players in HVAC and cough/cold remedies."

NetSuite Inc.
(Index #572)
This software company made the best of a soft market when it brought forth its IPO just before Christmas. See complete analysis at www.hoovers.com/hoovindex.

Trane Inc.
(Index #443)
Apparently, Ingersoll-Rand believes the old slogan that "Nothing runs like a Trane." At least you'd think so, since it has agreed to pay $10 billion to buy Trane. See complete analysis at www.hoovers.com/hoovindex.

National Football League (NFL)
(Index #329)
In the world of American sports, the NFL reigns supreme. But while the league is used to dominating television ratings and generally operating unopposed in its quest to print money, it has run aground of a couple of large and stubborn foes, namely the giant cable television providers Comcast and Time Warner. See complete analysis at www.hoovers.com/hoovindex.

Reckitt Benckiser plc
(Index #273)
Reckitt Benckiser may not be a household name, but its products certainly are. Its lineup includes stalwarts of the kitchen and laundry room like Electrasol, Easy-Off, Lysol, and Woolite. See complete analysis at www.hoovers.com/hoovindex.

The Hoover's Index Top 5 for December 2007:

Rank	Company	Revenue ($ mil.)	Index
1	NetSuite Inc.	67.2	572
2	Trane Inc.	11,208.2	443
3	National Football League (NFL)	--	329
4	Dollar Tree Stores, Inc.	3,969.4	317
5	Ingersoll-Rand Company Limited	11,409.3	311

(As an example, a Hoover's Index of 406 means that the search volume was 4.06 times higher than the average search volume.)

To see the entire list and complete analysis for The Hoover's Index, click here. Additionally, for those who would like direct delivery of news about the latest developments within The Hoover's Index, the Hoover's Hottest Companies newsletter is available here.

The Hoover's Index, which utilizes more than a billion data points, reveals monthly spikes in company search activity and is based on a proprietary algorithm that takes into account the search trends of business professionals, including both organic and internal searches on Hoover's site, as well as business-related searches conducted via major search engines. Movement above and below index determines ranking, instead of gross search volume.

About Hoover's, Inc.

Hoover's, a D&B company, provides its customers the fastest path to business with insightful information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover's unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's (www.hoovers.com), the company's premier online service. Hoover's is headquartered in Austin, Texas.

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