Hoover's New Subscription-Based Pro Premium Helps Small and Midsized Businesses Quickly Identify and Target New Customers. New Tools Such as "Family Tree Viewer" Promote Cross- and Up-Sell Opportunities by Providing Complete Company Lineage.

FOR IMMEDIATE RELEASE

AUSTIN, TEXAS - July 21, 2004 - Hoover's, Inc., the Business Information Authority (sm), and publisher of Hoover's Online (http://www.hoovers.com), today announced the release of Hoover's Pro Premium, a new subscription-based business information service designed to help small and midsized businesses more efficiently identify sales and marketing opportunities and achieve business goals more rapidly. Pro Premium subscribers will have access to an expanded database and tools that will help to drive a company's growth by enabling subscribers to identify new prospects and markets faster and more effectively and at a lower cost than other options.

"The pressure on our customers to grow their businesses with fewer resources, to evaluate new business potential faster, and to respond to competitive risks sooner is tremendous," said Paul Pellman, Hoover's vice president of marketing. "Hoover's Pro Premium has been developed expressly to address these concerns more effectively and cost-efficiently than any other resource available to them."

Hoover's Pro Premium will provide subscribers with access to three of the most robust businesses databases available anywhere in the market. Subscribers will be able to build prospect lists from more than 2.5 million U.S. and international businesses as well as access and review information about more than 12 million U.S. and international businesses.

The new tools from which Pro Premium subscribers will benefit include the Family Tree Viewer and the Build Company List tool. Family Tree Viewer provides subscribers with the ability to view the total revenue generated from an entire corporate family, helping to identify cross-sell and up-sell opportunities. It provides a complete picture of a company's subsidiaries and branches.

The Build Company List tool provides users with the ability to compile lists of companies from the three different databases using up to 29 different search parameters. These lists can then be downloaded to spreadsheets for easy importing into applications such as contact management programs.

More detailed information about Hoover's Pro Premium, including a demonstration of its features and information on how the features compare specifically with those of other products, is available by visiting http://www.hoovers.com or by contacting Hoover's at 800-486-8666.

About Hoover's, Inc. - The Business Information Authority (sm)

Hoover's, a D&B company, gives its customers the easiest way to gain a competitive edge with insightful information about industries, companies, and key decision makers. Hoover's provides this authoritative, updated information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who shape them. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's Online (http://www.hoovers.com), the company's premier online service. Hoover's business information is also available through corporate intranets and distribution agreements with licensees, as well as via print from Hoover's Business Press. Hoover's is headquartered in Austin, Texas.

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