Sponsorships

There's no better way to make a meaningful connection with Hoover's audience than aligning your brand with our quality custom content and tools.

Ongoing Opportunities

Free Day

The best of Hoover's is made available to all for one business day, courtesy of our advertising sponsor. Free Day is a limited availability opportunity, offered only one time per quarter. This exclusive sponsorship includes:

• Fixed placement in the spotlight of Hoover's free homepage
• Heavy rotation of promotional ads throughout the free site
• Complete ownership of ads delivered to Free Day users

CEOs On Camera

Hoover's and CNBC partnership adds new life to Hoover's executive content! Integrated videos provide relevant insight users typically don't get while at their desks. This exclusive sponsorship includes:

• Video Spotlight on Hoover's homepage, updated weekly
• Integration in Hoover's Company Fact Sheets
• Dominant brand presence in video player with optional video and content integration

Trend Watch

Trend Watch is our Editors' take on trends they see taking shape in the business world. An excellent resource for busy executives looking for competitive advantage. This exclusive sponsorship includes:

• Above the fold homepage presence tied to news articles
• Business news article integration
• Integrated print ad on downloadable PDFs
• Real-time interactive polling

Industry Watch

Hoover's and CNBC come together to provide users with free video interviews with industry analysts and business leaders. This exclusive sponsorship includes:

• Video Spotlight on Hoover's homepage updated daily
• Integration in Hoover's Company Fact Sheets
• Dominant brand presence in video player with optional video and content integration

Small Business Center

The Small Business Center is a unique environment that blends resources from Hoover's, D&B, and select publishing partners. Resources include Hoover's content, small business search, D&B small business tools, and featured articles. The Premium Sponsorship includes:

• Consistent presence in homepage editorial
• Heavy rotation of co-brand promotional ads on free & paid site
• Optional advertiser content integration
• Ownership of standard ad units

Hoover's Mobile

Hoover's Mobile allows users to take their intelligence with them on their PDA or access it on the go through their Web-enabled cell phone. The Premium Sponsorship includes:

• Branded Download To PDA button on Free Fact Sheets
• Co-branded advertising throughout the site
• Ownership of standard ad units on Wireless homepage
• Integrated text ad on mobile.hoovers.com

Custom Built Sponsorships

One of Hoover's greatest strengths is our ability to create custom sponsorships. We start with the advertiser's objectives and message and build special editorial to create a positive brand experience and contextual relevance.

High Tech Traveler, sponsored by Verizon Wireless

Our research tells us that mobile professionals are a large portion of our audience. High Tech Traveler is a bi-weekly advertorial feature that focuses on technology innovations in the travel arena. Consistent presence on the homepage and exclusive advertising within this feature created an opportunity for Verizon Wireless to reach these on-the-go professionals.

Digital Passport, sponsored by Lufthansa

A weekly feature on companies who are turning to wireless technologies to grow their business. A consistent presence on the homepage and and integrated exclusive advertising allowed Lufthansa to reach the perfect audience.

Companies Built To Last, sponsored by Porsche

A weekly presentation of a top corporation that demonstrates excellence in performance, heritage, and engineering. Integrated advertorial and exclusive advertising created an excellent communication platform for Porsche.

A League Of Their Own, sponsored by Lexus

Free weekly lists of extraordinary executives combined with ownership of Hoover's executive content for a month helped Lexus get executive attention in an upscale, useful environment.

Northeast Express, sponsored by Amtrak Acela

We literally hopped on board to help Amtrak increase Acela ticket sales! Hoover's editors conducted on-board interviews and handed out free Hoover's passes. Interviews were published along with valuable information about companies in the Northeast.

Mixing Business With Pleasure, sponsored by Continental

Hoover's hits the road with our mobile professional audience. Each week we feature a top business travel destination, highlighting "must dos" and offering a free download of the top movers and shakers in the area.

Executive Challenge, sponsored by Oracle

Hoover's executive-level visitors are always up for an intellectual challenge, so we presented a quiz about well-known competitors to generate interest and offered a free competitive landscape download to generate thousands of high-quality leads for Oracle.

Fireside Chats, sponsored by Novell

Hoover's and Novell teamed up with a leading tech-CEO association in Boston to create a very unique blend of online and offline presence. We sent Novell executives and a Hoover's editor to several of MIMC's monthly Fireside Chats. Our editor collected insights and conducted interviews to publish on Hoover's while Novell executives rubbed elbows with excellent prospects.

Editor's Extras, sponsored by Wachovia

Our research tells us that our Small Business audience loves to hear about their peers, so our editors interviewed numerous small business subscribers about their views on innovation, building a profitable business, hard lessons learned, and more.