Ad Placements
Banner Advertising
IAB Standard Units
- 300x250
- 160x600
- 728x90
Key Benefits
- Clean, high impact environment with a maximum of two ad units per page
- One ad unit per page on subscriber site
- Boxes and skyscrapers are above the fold and anchored to core content
Targeting
Subscriber Profile
- Title
- Department
- Industry
- Employees in company/location
Content Targeting
- Companies by industry or exchange
- Business news articles
- Industry content
- Financial content (quotes, IPOs, company financials)
- Executive lists & biographies
- Search results
Browser Level Targeting
- Area code
- State
- Country
- ZIP code
- Time of day
- Day of week
- Search keywords
- Domain types
- Service providers
- Operating system
- Browser type
- Reach frequency
Additional Opportunities
Standard Text & Logo Placements
Text & logo placements deliver millions of impressions for cost-effective traffic and acquisition.
- Trading Toolbox
- Featured Partners on home page
- Key Numbers, Key People, and Industry Info on Free Fact Sheets
- Search results
Co-Registration
- Include your special offer in the registration process for new Hoover's subscribers
- Data files with name, title, e-mail, and company delivered daily or weekly
Direct E-mail
- 50,000 of Hoover's best customers (subscribers and newsletter readers)
- Maximum of one relevant message per week keeps audience fresh and responsive
Terms and Conditions
- Hoover's applies the Standard IAB Internet Advertising Terms and Conditions in all agreements.