Burberry Company Description
Burberry is mad for plaid. The 150-year-old company has long been associated with its gabardine-checked fabric, invented by founder Thomas Burberry. Burberry-lined "trench" coats, worn by British soldiers in WWI, became a company icon. Burberry operates retail and wholesale businesses and a licensing network. (The luxury brand's retail sales now outweigh its wholesale revenues.) Its 260 company-owned stores and concessions in high-end department stores worldwide sell men's and women's designer apparel and accessories under the Prorsum, Burberry London, and Thomas Burberry names. Burberry has recently experienced a fashion renaissance and has expanded into baby clothes, blue jeans, and personal products.
View the Comprehensive Company Description for Burberry
The Company Description provides a historical perspective of Burberry's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Burberry's evolution in the marketplace.
