Body Shop Company Description
Promoting beauty in the customer's eye instead of the beholder's, The Body Shop International sells skin and hair care products so natural they sound edible (Peppermint Foot Lotion, Banana Shampoo). The company combines activism with marketing, encouraging women to focus on self-esteem and social and environmental causes. The Body Shop operates more than 2,100 stores (the majority are franchised) in about 55 countries. It also sells its products via The Body Shop at Home, an in-home sales program the UK, the US, Germany, and Australia. Surpassed by Intimate Brands' Bath & Body Works, the company gave up manufacturing to focus on retailing. The Body Shop was sold to France's L'Oréal in mid-2006.
View the Comprehensive Company Description for Body Shop
The Company Description provides a historical perspective of Body Shop's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Body Shop's evolution in the marketplace.
