BMW Company Description
Bayerische Motoren Werke (better known as BMW) is one of Europe's top automakers. BMW's car offerings include sedans, coupes, convertibles, and sport wagons in the 3 Series, 5 Series, 6 Series, and 7 Series model groups. Other models include the M3 coupe and convertible, the X5 sport utility, and the Z4 roadster. In addition to its BMW automobiles, the company's operations include motorcycles (K 1200 GT, R 1200 RT, and F 800 S models, among others), the MINI automotive brand, Rolls-Royce Motor Cars, and software (softlab GmbH). BMW's motorcycle division also offers a line of motorcycling apparel such as leather suits, gloves, and boots.
View the Comprehensive Company Description for BMW
The Company Description provides a historical perspective of BMW's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of BMW's evolution in the marketplace.
