Bath & Body Works Company Description
Women turn to Bath & Body Works (BBW) to help wash away the daily stresses of life. A subsidiary of Limited Brands, BBW operates about 1,645 stores throughout North America, as well as an online store. The chain entered the Canadian market in 2008. The company sells natural body and hair care products as well as personal care products and fragrances, under its own BBW brand, as well as the C.O. Bigelow, and White Brand Candle brands. Customers in need of rejuvenation can also find a line of aromatherapy and at-home spa treatments, and in some stores, extra indulgences such as massages and pedicures. The BBW brand has had an image makeover; from country-inspired to a modern-day apothecary of beauty.
View the Comprehensive Company Description for Bath & Body Works
The Company Description provides a historical perspective of Bath & Body Works's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Bath & Body Works's evolution in the marketplace.
