Bare Escentuals Company Description
When it comes to keeping its customers looking naturally pretty, Bare Escentuals has a mineral interest. The company, which rolled out its bareMinerals makeup brand in 1976 along with its first retail store, develops, markets, and sells natural cosmetics, skin care, and body care items. Brand names include RareMinerals, i.d. bareMinerals, md formulations, and its namesake line, among others. Formerly STB Beauty, Bare Escentuals sells its products through its more than 50 company-owned US boutiques, about 500 retailers, some 1,200 spas and salons, infomercials, and several Web sites.
View the Comprehensive Company Description for Bare Escentuals
The Company Description provides a historical perspective of Bare Escentuals's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Bare Escentuals's evolution in the marketplace.
