Acxiom Company Description
Acxiom will help you make sense of customer information. Acxiom is one of the world's leading providers of data and software used for direct marketing and customer relationship management (CRM). It collects and maintains a storehouse of consumer information covering nearly every household in the US and real estate records on more than 90 million properties that it offers to clients needing addresses, telephone numbers, and demographics for their direct mail and telemarketing efforts. Its CRM applications help companies manage customer data and can integrate that information into marketing systems. In 2007, Acxiom agreed to be taken private by two prominent investment firms, but the deal fell through.
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The Company Description provides a historical perspective of Acxiom's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Acxiom's evolution in the marketplace.
