012 Smile.Communications Competition
Now Viewing 012 Smile.Communications's competition in: Wireless Telecommunications Services
Recent Developments
Satisfied Wireless Consumers - A recent survey of cell phone users finds high satisfaction with services and equipment options, resulting largely from competition within the industry. US cell consumers are highly satisfied with their wireless service, oppose more government taxes on wireless services, and believe that proposals to create new wireless service regulations would raise prices and slow innovation, according to a survey by lobby organization MyWireless.
Mobile Broadband Subscriptions Skyrocket - Wireless telecom companies are greatly benefiting from a rapid increase in mobile broadband subscriptions. Growth in the worldwide number of mobile broadband subscribers using HSPA (high speed packet access) jumped 850 percent in 2007 from the previous year, according to GSM Association. Factors include lower pricing, improved ease of use, and convenient Internet access. However, the sudden increase in subscribers raises concerns about network capacity and the need to invest in new infrastructure and upgrades.
Wireless Telecom Expands - </strong>Wireless telecom companies are expanding services and coverage by investing in networking equipment. Global sales of wireless LAN equipment reached $1.9 billion in 2007, up 20 percent from the previous year. Growth in wireless network equipment sales is due in part to telecom companies increasingly adopting new enterprise wireless LANs and wireless network upgrades.
Competitive Landscape
Demand for wireless services is driven by consumer income. The profitability of individual companies depends on marketing and technological skill. Large companies have advantages in marketing and in delivering a comprehensive array of services nationally. Small companies can compete effectively by delivering economically attractive service packages tailored to niche groups regionally. The industry is capital intensive: average annual revenue per employee is about $350,000.
Full Industry Overview For Wireless Telecommunications Services
Wireless Telecommunications Services Industry Forecast
from Hoover's/D&B subsidiary First Research
The output of US telecommunications, which includes wireless telecommunications is forecast to increase at an annual compounded rate of 5.7 percent between 2007 and 2012.
Telecommunications Growth Steadies
First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.

First Research Opportunity Rating
The First Research Opportunity Rating is First Research's estimate of industry performance vs. industry risk over the next 12 to 24 months.

- Demand: "Smart" phones deliver new services
- Need efficient use of technology
- Risk: Slower economy cuts use of expensive services
Industries Where 012 Smile.Communications Competes
- Telecommunications Services
- Wireless Communications Services
- Fixed-line Voice Services Providers
- Local Exchange Carriers




